Bombardier
Creative Direction, Production, Videography, Storyboarding, Digital Marketing, Content Planning
/2024
credits
In collaboration with Gusto Collective
Creative Director: Jireh Tan
Production Director: Clarence L
Executive Producer: Jireh Tan
Director of Photography: Jerald S
Editor: Jireh Tan, Jerald S
Storyboarding: Jireh Tan
Accounts Coordinator: Huishan, Jasper
Vice President of Marketing and Public Affairs: Ève Laurier
Digital Marketing and Communications: Caleb Roy
Bombardier Manager APAC: Priscilla Wong
Music: Epidemic Sound
Overview
Bombardier is a global leader in aircraft manufacturing, with a growing presence in Singapore and the Asia Pacific region. Collaborating closely with their global marketing team, I led a campaign to spotlight the Global 7500 private jet and newly opened service center in Singapore. The goal was to reinforce the brand presence and provide an engaging, premium experience for the clientele. Working closely with their Vice President of Marketing, we produced compelling videos that not only showcased the Global 7500 but also communicated the brand’s values and offerings reaching a highly targeted and influential audience.
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