Galaxycove
E-commerce, Creative Direction, Production, Supply Chain Management, Logistics, Digital Marketing, Videography, Storyboarding, Digital Marketing, Content Planning, PR, Customer Relations, Email Marketing
/2024
credits
Chief Executive Officer: Jireh Tan
Chief Financial Officer: Phoebus K
Videographer: Clarence L
PR and Marketing Lead: Carinda
Customer Relations: Nigel, Garreth
China Logistics Manager: Merry Wang
US Logisitics Manager: Susan
Overview
Galaxycove is a tech lighting brand built for the digital age, with a strong e-commerce presence and a multi-channel marketing strategy driven by digital marketing. As the founder, I oversee all aspects of the business—from creative production to marketing strategy—to grow the brand and increase revenue.
Email Marketing Campaigns
By adopting trending content formats early and incorporating engaging hooks within the first few seconds, social ads were made to feel organic. Performance metrics like CTR and ROAS improved significantly through more engaging high-quality content.
To support the launch of the NOVA projector, we produced a commercial with a lifestyle-driven concept demonstrating how the NOVA projector adapts to various scenarios, showing its value in different user contexts —one product, many possibilities. This conveys both its technical capabilities and versatility.
Leveraging an ambassador program with a tiered affiliate system, users were able to apply for unique promo codes and earn commissions on referred sales. This strategy increased revenue channels and conversions through organic word-of-mouth marketing, without additional ad spend. User-generated content (UGC) from global customers further amplified brand visibility, allowing individuals to creatively showcase the product in their own environments, driving authenticity and community engagement.
By focusing on educational content, we enhanced SEO rankings while positioning the product as high-value through informative, research-driven posts that added depth and credibility to the brand.
