Ion Orchard
Christmas Key Visual
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scope
Content Creation, Content Marketing Strategy, Social Media Marketing, Creative Strategy, Videography, Production
/2024
credits
In collaboration with Elementary Co
Producer: Aarika
Video Director: Jireh
Videographer: Jireh, Jerald
Editor: Clarence
Set Design: Hiro
Wardrobe: Joshua
Makeup Artist: Kenneth
Hair Stylist: Christian
Music: Epidemic Sound
Overview
Singapore’s premier luxury and lifestyle mall marked the holiday season with a festive campaign. We created and produced a video showcased on their outdoor billboards, built around a playful “Naughty and Nice” theme—a creative take on contrasting brand personalities set against the backdrop of holiday cheer.
