Muted Cafe

scope

Creative Direction, Production, Videography, Storyboarding, Digital Marketing, Content Planning, Photography, Branding

/2024

credits

Director: Jireh Tan
Producer: Jireh Tan
Photographer: Jerald Saw, Jireh Tan
Editor: Jireh Tan, Jerald S
Storyboarding: Jireh Tan
Cam Ops: Clarence Lum
Music: Epidemic Sound

Overview

I led creative development for the launch of a new gelato café in Singapore, by producing brand-aligned visual content for social channels and directed a short film to capture the space’s ambiance, and food appeal.